Burger King made a long-awaited return to France in December 2012, 15 years after its departure. The brand is best known for its Whopper, created in 1957. It is hot on the heels of McDonald’s, the market leader, and has more than 13,000 fast-food outlets in 89 countries. Eleven million people eat there every day.
After Paris and Marseille, Burger King will arrive in the cities of Lyon, Toulouse, Bordeaux, Nantes, Lille, Troyes, Brest and Le Mans. By the end of 2014, the famous fast food brand, which had left France in 1997, should open about twenty restaurants. Why is Burger King making the buzz in France? The five reasons for success.
- For 15 years, it was simply impossible to buy a Whopper sandwich in France. Only those who traveled abroad had the opportunity to finally taste Burger King. This rarity contributed to the brand’s positive image in France. Get the Burger King Gift Card Now